YouTube appears to be running an experiment on TVs. This test removes the top row of “most relevant” in the Subscriptions ...

YouTube is testing a new AI-driven remix feature that could make it easier for creators to turn existing Shorts into entirely new videos ...

YouTube has been testing a major change to the way it presents ads during videos, partly in response to the trend of users getting increasingly comfortable watching longer videos. Through its internal ...

YouTube has a new test ongoing which allows users to remix Shorts using AI, but creators can opt-out if they wish.

YouTube is running a new experiment that adds two additional capabilities to the Shorts Remix menu: "Reimagine" and "Add ...

Google is testing a new way to show you ads on the YouTube app for TVs — users can expect fewer but longer ads. The company said it is experimenting with this ad format for a better viewing experience ...

YouTube's testing a change that ignores your "All" notifications setting if you don't actually watch the channel, so only ...

YouTube users who deploy ad blockers may soon be staring at a blank screen: Alphabet’s YouTube has confirmed to multiple outlets that it is running “a small ...

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run ...

YouTube announced today via a tweet that it is beginning to test a new design that hides the dislike count of videos from the public. It claims that the new design is in response to feedback about ...